Pathway Builder Mentorship

Here’s how we turn your online audience into consistent bookings and sales in 8 weeks.

Most of my clients are in a similar situation to you…

They're posting on their socials, doing some networking, maybe writing an expert column in a local magazine or doing collaborations, but they’re regularly struggling to book enough clients each month.

They know they create positive impact in the lives of the people they serve, but bookings and sales aren’t consistent.

They’re overwhelmed by conflicting marketing advice, complex strategies, and tech tools that are often confusing to set up and use.

They have no clear direction on what to actually do next.

Most importantly, they are skilled, experienced and full of knowledge in their own field of expertise.

They’re not interested in battling with marketing every day.

They want relief from carrying their marketing around in their heads

They want to increase their bookings and sales without constantly trying to figure out what to post next and if it will actually create the next sale.

They want their marketing to be straightforward, easy to get done, and consistently profitable.

If that’s where you’re at, this is exactly why I created the Pathway Builder Mentorship.

It’s my 8-week training and mentoring program where I work directly with you to put in place a simple, reliable, automated, effective email system that enables you to book more clients and make more sales, with less time and less struggle.

Without needing to be ‘salesy’ or pushy with your audience, without paying for ads, and without complicated tech stacks.

We do it by building trust with people so that booking or buying your service is the obvious solution to their need.

My goal in this program isn’t just for you to have a functioning system making you more sales each month.

I want your email sales system to be so straightforward and logical to you that by the time it's in place, you’ll know exactly what to do to add more pathways to your services so that you can continue to grow your revenue and profits.

That’s why everything we build together is designed to make sense to you, help you be confident and competent with the tech, and reduce the time, effort and worry you've been spending on your marketing up to now.

I've spent close to 10 years working inside the marketing of service-based businesses. Auditing what's not working, fixing it, and building what's missing. Pathway Builder is the distillation of what I've watched work, repeatedly, across all of it.

Over 8 weeks, here’s what we’ll build.

Week 1.

We’ll audit your marketing content and I’ll show you what’s stopping more people from becoming clients.

Then we’ll review your service offer and I’ll show you how to make it clearer and easier to buy.

You'll know exactly:

  • who your offer is for

  • the problem it solves

  • how to talk about it across your marketing

All the guessing and hoping when you post content? This week will solve all that.

We’ll enhance your positioning and your profiles so the right people naturally start paying attention.

Week 2.

This week we’ll dive into the marketing tech and get you set up with the right tools.

There are really only a few tools your system needs. There's definitely no need to use tech that was built for developers and tech experts.

I’ll help you become confident and relaxed with the tech. We want the days of intimidating marketing tools behind you.

Week 3.

Now that you have a much clearer focus and a map of where you’re going, we’ll start your system build with content that gets people to start reaching out to you, instead of you wondering who’s interested.

You’ll learn how to sell with story – content that is engaging and bingeable, content that builds trust rather than simply getting views and likes that never become cash.

Week 4.

Once people are interested, they need a way to lean in and find out more.

Selling shouldn’t be a struggle.

This week we’ll create the emails and set up the automated sales process that moves people from interested to committed, without pressure or cringy scripts.

Week 5.

And now, the rubber is about to meet the road!

We’ll review everything you’ve put in place...

Then we’ll test your system...

And turn it on!

I’ll show you how to inspect the admin side of your system and how to understand the stats it displays. And how to optimise your system based on those stats.

Week 6.

This week we revisit your content. You’ll start attracting people through the front door of your system.

And you’ll learn how to make more content in less time that keeps working as sales assets for months and even years into the future, instead of disappearing down the feed 24 hours after you post it.

Together we’ll map out your next 90 days of your content so that beyond this program you have momentum and a solid plan.

You'll know exactly:

  • what to post

  • which call to action to use in each post

  • where your leads and sales are coming from

  • what to focus on next

Week 7.

This is the week you take in the 30,000ft view of everything you’ve put in place.

The value in this high-level view is truly experiential. The insights you’ll gain from looking at your business this way can shift your whole trajectory.

And we’ll make sure you catch every one of those insights so you have a list of growth ideas for the future.

Week 8.

Now that your email sales system is in place and your marketing focus is specific and magnetic...

And now that you’ve taken in the insights from the high-level view…

You’ll draft a plan for the next email sales pathway into your business, so you can

keep up the momentum, keep reaching more people, and keep your cup full.

We’ll tie up any loose ends and we’ll make sure your tech and tools record is up to date and stored properly.

At the end of the day, I’ll pat you on the back and bid you farewell. Fair warning: I may well up a little.

Throughout the 8 weeks you’ll get:

  • Weekly training and implementation sessions with me, 8 in total, where you’ll learn and implement your own simple email sales system, powered by organic content that feels good to create.

  • Weekly Q&A and extra guidance sessions with me if you need them. Yep that's up to 8 extra sessions. I'm serious (in a fun way!) about solid program support for you.

  • Training, guidance and feedback throughout the program on your offers, messaging, content, and emails so you don’t have to wonder if you’re doing it right.

  • Once you’ve finished your program, you get 4 weeks additional chat support with me – to ensure you continue getting results after the initial program.

This isn't a course with videos you watch by yourself and then work alone to implement.

We’ll build it together, live.

Included:

Orientation

Before we begin, I’ll make sure you’re clear on how your Pathway Builder mentorship will run and that you’re set up correctly for our calls so nothing gets in your way once we start.

Technology Leadership

I’ll simplify the tech and tools so you understand them and I’ll help you develop confidence and competence in using them.

I’ll guide you in keeping a "tech and tools record" so your business always has control of each piece of your system.

Chat / Direct message with me

For the duration of your mentorship you can direct message me anytime on Telegram. Any questions you have or any help you need to keep moving between our weekly sessions, you can always contact me there.

This is also how you’ll access the extra 4 weeks of chat support.

Who is this for

This is for you if:

  • you’ve already got people following and commenting on your socials

  • but you’re tired of making social posts without seeing much return on the time and effort investment

  • yet you have services people already happily pay for

  • your services are, or could be, booked online or paid for online

  • and you’re willing to implement every week

This isn't for a business starting from zero.

And it isn't for someone looking for magical tweaks or a shortcut.

I'll show you exactly what to do.

You still have to do the work.

Investment and Start Date:

I take very few clients on at any one time.

This is so I can provide every one of my clients with a high level of guidance and support.

If you're reading this now, it means I currently have a space for you.

Eight weeks of one to one guidance and mentoring with me, your Pathway Builder sales system operating, and the confidence to keep adding more sales pathways to it.

Here's the investment: $2,000 USD

or 3 payments of $800 USD ($2,400 total - a small premium for the flexibility of spreading the cost.)

After making your payment, I'll email you the booking link to schedule in your Orientation session.

Unsure if Pathway Builder is for you, and want to ask a few questions before making a decision? You’re welcome to have a 30 minute Roadmap call with me first. Click here to schedule your Roadmap call.

If you've been telling yourself...

"I'll figure it out eventually."

"I'll just keep posting."

"Maybe next month."

Just remember this.

Every day your marketing strategy is ‘what shall I post today’...

and every month you spend carrying your marketing around in your head…

is another day and month where potential clients see you… and scroll away… without engaging your services.

So let’s fix that!

Val

P.S

You don't have to figure this out alone.

You just have to decide you're ready to build your pathway.

Everything else, we do together.